Technology has handed much leverage to small businesses in almost all industries, real estate included.…
Real estate deals sometimes do not move as fast as one wants for different reasons. But savvy real estate agents have mastered a few tricks to sell fast even in slow markets. How does one go about selling a house that is not receiving as many views as expected?
Spruce up the curb appeal
First impressions matter. What do potential buyers see from afar? Improving curb appeal does not have to cost a lot. Accumulated dust can be power washed. Apply a new coat of paint on the door and window ledges, and whitewash the yard fence. Mow the lawn and engage a professional landscaper to groom the lawn. Weed the driveway.
The curb appeal draws potential buyers in, so work on the inside too to make a complete impression. Hire a professional interior decorator to discuss staging the house. Buyers will be willing to purchase a property that does not require much work to put into the desired shape.
Do the necessary repairs and a few upgrades
The necessary repairs should not be ignored. This is because the typical buyer will only want to make a purchase offer after a report from a house inspector. An untreated termite infestation, for example, will be a turn off for any buyer. Other warning signs include a leaking roof or an outdated electrical wiring.
A few upgrades should be done only where necessary. This could be rusted faucets, faded doorknobs, and outdated bulb designs. Major remodeling is not advisable because buyers are not often willing to match the price of the remodel. A kitchen remodel that costs $20,000 does not necessarily translate into a price bump by $20,000.
A competitive price will catch the attention of your target market faster. Pricing too low misses out on good money while pricing too high will turn off many potential buyers. Doing a good comparative analysis is an advisable so that the property can match other like properties on the market.
Hire a real estate agent/broker
A real estate broker knows the market better than the ordinary home seller. While selling a home without a real estate agent can save money in the form of the agent’s commission, the fact is that an agent will usually sell faster because he has the market connections.
Hire a good photographer
Just as curb appeal pulls in passers-by, attractive advert images make a good impression on people browsing homes for sale. Hire a good photographer to take a few high definition photos and images of the property, which are sure to catch the eye.